GetHired

A Ground-Breaking Tech Solution; Matching Companies With IT Talent

GetHired.ai

GetHired.ai is a revolutionary recruiting service utilizing a customized AI algorithm to connect businesses with the best software engineers.

Headquarters

Durham, UK

Services I provided

- Visual identity
- Art Direction
- UX Research
- Product Design
- Design System

Company Size

1-10 employees

Timeline

2020 - 2021

Industry

SaaS, IT Marketplace

The client

GetHired.ai is a cutting-edge recruiting platform that seamlessly matches businesses with top-tier software engineers. Their goal is to simplify the recruitment process using advanced AI technology.

The challenge

GetHired was challenged to communicate its innovative service effectively to a diverse audience with varying demands and cultural norms. They needed a brand experience that resonated with everyone, from fresh graduates in the UK looking for their first job to seasoned investors seeking solid investment opportunities.

The solution

To address GetHired's challenges, we comprehensively redesigned its visual identity and user interface, creating new font systems, color palette guidelines, and graphic components to ensure brand consistency across platforms. Leveraging prior research, we designed scalable components and templates for platform growth, building the web application with React.js for a seamless user experience. Additionally, we provided art direction, UX research, and product design and developed a comprehensive design system to support the ongoing evolution of GetHired's brand and platform.

Highlights

We transformed GetHired's digital experience by developing a unified visual identity and a scalable web application with new font systems, color palette guidelines, and graphic components. Utilizing React.js, we designed a seamless user interface based on GetHired's research and created a comprehensive design system to ensure consistency in art direction, UX research, and product design. Below are vital screens showcasing the project's improvements and enhancements.

Research

Discovery

As a Product Designer and Art Director for GetHired, I play a pivotal role in the Discovery phase. I work closely with the Branding Designer to translate brand values into visual concepts. Together, we ensure consistency and coherence between the brand identity and the platform's visual elements. We create a unified brand experience that resonates with our audience by fostering collaboration and leveraging our collective expertise.

Discovery 1

Discovery 2

Discovery 3

Discovery 4 and accepted solution

Business Problem

  • GetHired needed to communicate effectively with a broad audience, from fresh graduates to seasoned investors, each with unique demands and cultural norms.

  • Consistent messaging and brand perception across different platforms due to a need for a unified brand experience.

  • The urgency of improving scalability as the user base expands is paramount, as it directly affects user satisfaction and engagement.

  • The competitive recruitment landscape required GetHired to differentiate itself with a strong, clear, and appealing brand identity.

Design Problem

  • The platform's visual elements needed more consistent, leading to a fragmented user experience and weakened brand recognition.

  • The interface needed to adequately address the needs of all user segments, resulting in a suboptimal user experience.

  • The presence of outdated design components impacts usability and tarnishes our platform's aesthetic appeal, necessitating immediate action.

  • Users found it challenging to navigate the platform, which hindered their ability to utilize GetHired's services efficiently.

User personas

Before we dive into the design details, let's meet our primary users: the Candidate and the Company. These personas represent the individuals and organizations who will be using GetHired. Understanding their goals and needs will help us create a platform that caters to their specific requirements, ensuring a seamless experience for all users.

Competitive Analysis

We conducted a thorough competitive analysis to understand the strengths and weaknesses of existing recruitment platforms. This informed our design decisions and strategic approach, allowing us to identify trends, best practices, and areas for differentiation. By understanding the competitive landscape, we positioned GetHired effectively and created a platform that stands out and delivers user value.

Layout

The core of the GetHired platform is its meticulously crafted Information Architecture, ensuring a seamless user experience. This structured approach enables users to navigate the platform quickly, enhancing overall efficiency and satisfaction.

WWe conducted a thorough competitive analysis to understand the strengths and weaknesses of existing recruitment platforms. This informed our design decisions and strategic approach, allowing us to identify trends, best practices, and areas for differentiation. By understanding the competitive landscape, we positioned GetHired effectively and created a platform that stands out and delivers user value.

Talent Onboarding flow

After completing the mobile-first approach for talent, we shifted our focus to designing desktop wireframes for company users. Recognizing that most company users will be accessing the platform from desktop office settings, we tailored our approach to ensure an optimal user experience for them.

Company Onboarding flow

Visual Design

In designing the visual identity and user interface for GetHired, we adopted a comprehensive approach focused on creating a cohesive and user-friendly experience across all platforms. From creating a design system to optimizing layouts for Mobile, Tablet, and Desktop, our goal was to deliver a visually appealing and intuitive platform that meets the diverse needs of our users.

Final Design

Our final design for GetHired embodies our commitment to delivering a visually compelling and user-friendly platform that reflects the brand's identity and meets user needs. We've achieved visual harmony and consistency across all devices through a mobile-first approach and meticulous attention to detail. Moving forward, we remain dedicated to continual iteration and improvement, ensuring GetHired stays at the forefront of innovation in the recruitment industry.

We designed an easy-to-navigate overview of the Talent dashboard, job search, and job applications, ensuring a smooth and efficient user experience. This approach worked exceptionally well, providing users with clear and intuitive access to all necessary features.

Talent dashboard for desktop, focusing on an intuitive layout that offers a seamless overview of job searches and applications. This ensured efficiency and ease of use for home/office-based users.

Creating new job postings on the company side. Users have a clear overview on the left side, displaying their progress through each process step. A floating assistant bar on the right side provides support, offering helpful tips and answering questions to ensure users feel safe and transparent. This approach makes the job posting process straightforward and user-friendly.

Developed a responsive design for the dashboard, talent overview, teams, and messages, ensuring functionality across mobile and desktop resolutions. This approach guarantees a seamless user experience, allowing users to manage tasks efficiently regardless of the device they use.

Dashboard

Talents

Team

Messages

The result

After introducing the new brand identity and visual language, GetHired witnessed a remarkable transformation. The redesigned platform captivated users and inspired confidence, leading to a 34% surge in job applications through the website in the subsequent quarter. Additionally, there was a notable more than two-fold increase in startup profiles. This success underscores the pivotal role of design in driving user engagement and satisfaction, ultimately contributing to the platform's growth and success.

Art Direction

Style Exploration
Identity Development
Visual Language
Web Guidelines

Human Experience Design

Information Architecture
Competitive Analysis
User Personas
Wireframes

Development

Developer Handoff
Developer QA
Prototype Evaluation
QA Testing

Deliverables

Information Architecture
Competitive Analysis
User Personas
Wireframes
Design System and UI Kit